Types of perceived value

These are different perceived value types that may influence how a consumer views a product:

1.Form

The form of a product or service refers to its design or appearance. Improving the aesthetic qualities of a product can increase perceived value for customers who prioritize the appearance of an item or even a service. For example, some consumers may be more likely to purchase an application or program with a simple interface and clean design than one that may be more functional but has an unappealing appearance.

2.Task

Increasing the task value of a product or service means improving the item's ability to save consumers energy, time or money. This can include services that replace household duties or errands. For example, a grocery delivery service is an example of a product that offers high task value. House cleaners, subscription services and automated deliveries all reduce the time and effort a person must put in to maintain their daily chores.

3.Availability

The availability value refers to how quickly and easily a customer can choose your product. For example, a grocery store that stays open all night may increase its availability value. Vending machines, overnight customer service and digital or online products are more examples of items with high availability value.

4.Emotion

Emotional value refers to how the product or service appeals to the customer on an emotional level. To do this, marketing campaigns can relate products to important holidays or events, or make them a common part of family traditions. Marketing professionals may also donate part of their profits to charity or organize fundraising activities to show ethical action and create an emotional attachment for the customer.

5.Pricing

Pricing is another aspect of a product or service that can affect a customer's perceived value. This applies to both luxury and budget items, as the price of a product can communicate the quality to the consumer. For example, if a customer is looking for a purse to go with a luxury dress, they may be less likely to purchase a purse that doesn't match the dress in terms of pricing. If the purse is on clearance or doesn't match the dress in price, it may communicate low quality to the customer.

Conversely, some consumers may be more likely to purchase something if the pricing communicates that they're getting more value than what they're paying. Discounts and sales are great tools for creating budget pricing that appeals to customers.
6.Reputation

The reputation of a company or brand can also impact the customer perceived value. All the other types of perceived value can affect a company's reputation, as well as their policies, operation and how they treat their employees. A store's reputation may rely on cleanliness and organization, while an online vendor may improve their reputation by offering secure check-out and increased connection speeds.

Marketing Research and Customer value,Satisfaction and Loyalty

Market Research

Marketing Research Process

Customer Perceived Value

Types of Perceived Value

Tips for Raising Customer Perceived Value

Cultivating Customer Relationships

Popular Colleges

Popular Cities